Legal entity name
Doctor's Associates, Inc.
DBA
Subway
The fast food we all know — operated under a parent entity most customers have never heard of.
DBA · Doing Business As
Don't publicly show your legal business name — register a DBA and set your brand up to win.
A DBA (Doing Business As) lets you operate one or many public-facing brand names under a single LLC or Corporation — for storefronts, logos, marketing, highway signs, and e-commerce shops. Filed in two business days. We want you to succeed.
Why a DBA matters
Why have one, two, or three DBAs?
DBAs allow business owners to manage multiple storefronts with short, memorable, personalized names — perfect for logos, marketing, advertisements, highway signs and online e-commerce. You can introduce new specialized lines or branches under one LLC without the expense and legal headache of forming an entirely new LLC or Corporation for each new venture.
Brand freely
Use a short, marketable name on signs, packaging, social and ads — without exposing your legal entity name.
Run multiple locations or lines
Operate 1, 2, or 10 brands under one entity — saving thousands in formation, registered agent and compliance fees.
Keep your privacy
Your legal LLC or Corporation name stays behind the scenes. Customers see your brand, not your paperwork.
Real-world examples
Famous brands that use DBAs
Some of the biggest names in business operate publicly under DBAs — not their legal entity name.
Legal entity name
The Gap, Inc.
DBA
Old Navy & Banana Republic
Uses DBAs to operate its well-known storefronts under one parent company.
Legal entity name
John's Burgers LLC
DBA
Burger King (franchisee example)
A single LLC can operate a nationally recognized brand using a DBA.
Legal entity name
Yum! Brands, Inc.
DBA
KFC, Taco Bell, Pizza Hut & The Habit Burger Grill
A global corporation operating over 63,000 restaurants across multiple DBA brands.
DBA registration form
Start your DBA — filed in 2 business days
A quick step-by-step — choose your package on the final step. We'll research availability in your state and county, send status notifications, and provide name recommendations.
Step 1 of 4
Legal entity
Legal entity
Tell us the LLC or Corporation that will own the DBA(s).
Most states don't require renewal — but rules vary
Whether your DBA is permanent or needs renewal varies significantly by state and county. Some require renewals every 1-5 years while others are effectively permanent. DBA filings often happen at the local (county) level rather than state level, exact terms can occasionally differ by county.
Click DBA Expiration & Renewal Rules below to see the full list state to state.